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Product Review

NOW Foods Astaxanthin 4 mg Softgels

NOW Foods · Softgel · 4 mg

Price/day

€0.33

Dose

4 mg

Servings/pack

60

Pack price

€19.90

Transparency Index

7.4/10

Recommended Best price-to-dose ratio for daily antioxidant protection with astaxanthin.

Rating breakdown

Evidence for ingredient 6.0/10

Astaxanthin has human study data on skin, endurance, and LDL oxidation, but hard endpoints remain limited.

Value for money 9.0/10

€0.33 per 4 mg is hard to beat.

Product quality 7.0/10

NOW uses natural algae extracts with cGMP production.

Label honesty 8.0/10

Astaxanthin content and source (Haematococcus) clearly declared.

Third-party testing 7.0/10

NOW publishes in-house test results; external certificates only spot-checked.

Product Description

NOW Foods uses natural astaxanthin from Haematococcus pluvialis dissolved in cold-pressed olive oil. Softgels are small and easy to swallow.

What We Like

  • Very low price
  • Natural source rather than synthetic astaxanthin
  • Olive oil carrier supports absorption

What We’re Missing

  • 4 mg per day is below the dose used in skin studies (6–12 mg)
  • Gelatin softgel — not vegan
  • No published COAs

Usage Recommendation

1 softgel per day with a fat-containing meal; increase to 2 softgels during periods of high sun exposure.

Ingredient dossier

Astaxanthin is a membrane-spanning carotenoid antioxidant. Small RCTs show consistent benefits for skin protection and visual fatigue; cardiovascular and longevity data remain limited.

Read full dossier: Astaxanthin →